Why SEO Could Mean Success For Everyone Online?
What exactly is SEO? Well if you can master SEO it could mean Success for Everyone Online, but until you can let's just call it Search Engine Optimization. Search Engine Optimization is the process of selecting the most appropriate targeted keyword you want your website to rank for. A key word is simply a word or a phrase an individual inputs into a search engine to find what they're looking for. The exact science of SEO is a closely guarded secret by all search engines, Google, Yahoo, AOL to name a few, but the essence of SEO and a front page ranking is back links, the more links you have back to your site the higher the ranking.
What exactly is SEO? Well if you can master SEO it could mean Success for Everyone Online, but until you can let's just call it Search Engine Optimization. Search Engine Optimization is the process of selecting the most appropriate targeted keyword you want your website to rank for. A key word is simply a word or a phrase an individual inputs into a search engine to find what they're looking for. The exact science of SEO is a closely guarded secret by all search engines, Google, Yahoo, AOL to name a few, but the essence of SEO and a front page ranking is back links, the more links you have back to your site the higher the ranking.
Choosing the precise keywords to link back to your site is crucial, it's more effective to select a key word or phrase which may have 6000 monthly searches and rank on the front page as opposed to choosing one with 2,000,000 searches and rank on page 20.
The first 3 ranking places on Google control approx 60% of the clicks, therefore you can drastically increase your sales if you can rank your site on the podium.
By way of example, let's say you owned a small hotel in London and you chose the keyword London, there were 226,000,000 searches last month on Google using that exact keyword and 493,000,000 sites relating to it. Now that's a lot of searches per month but also a heck of a lot of sites to compete against. When looking for keywords it's best to go for what's called long tailed keyword such as London best hotel, there were 40,500 searches last month and only 80,600 competing sites. Now if you're promoting your hotel it's not difficult to rank on the front page with only 80,600 competing sites, and with 40,500 searches per month that's still a lot of potential business. In contrast to try and compete with almost half a billion sites would be at least fool hardy to try! Therefore not only is it a lot easier to rank on the front page with London best hotel but the people searching that key phrase are looking for that very thing, where the key word London could cover anything from bridges to butlers.
When selecting your keyword, words or phrases don't just pluck them out of the sky, there are tools available to show you the exact words used and the total amount of monthly searches adhering them. Google offers a free keyword search tool to help you determine which keywords to use: - www.adwords.google.com/select/KeywordToolExternal
Many who search the term London may only be browsing the internet looking for anything, but someone that is specifically searching the word London best hotel are more than likely planning a visit. So not only is it a lot easier to rank on the front page using long tail keywords but the traffic is very targeted. What would 45,000 unique visitors each month do to your business?
What exactly is SEO? Well if you can master SEO it could mean Success for Everyone Online, but until you can let's just call it Search Engine Optimization. Search Engine Optimization is the process of selecting the most appropriate targeted keyword you want your website to rank for. A key word is simply a word or a phrase an individual inputs into a search engine to find what they're looking for. The exact science of SEO is a closely guarded secret by all search engines, Google, Yahoo, AOL to name a few, but the essence of SEO and a front page ranking is back links, the more links you have back to your site the higher the ranking.
Choosing the precise keywords to link back to your site is crucial, it's more effective to select a key word or phrase which may have 6000 monthly searches and rank on the front page as opposed to choosing one with 2,000,000 searches and rank on page 20.
The first 3 ranking places on Google control approx 60% of the clicks, therefore you can drastically increase your sales if you can rank your site on the podium.
By way of example, let's say you owned a small hotel in London and you chose the keyword London, there were 226,000,000 searches last month on Google using that exact keyword and 493,000,000 sites relating to it. Now that's a lot of searches per month but also a heck of a lot of sites to compete against. When looking for keywords it's best to go for what's called long tailed keyword such as London best hotel, there were 40,500 searches last month and only 80,600 competing sites. Now if you're promoting your hotel it's not difficult to rank on the front page with only 80,600 competing sites, and with 40,500 searches per month that's still a lot of potential business. In contrast to try and compete with almost half a billion sites would be at least fool hardy to try! Therefore not only is it a lot easier to rank on the front page with London best hotel but the people searching that key phrase are looking for that very thing, where the key word London could cover anything from bridges to butlers.
When selecting your keyword, words or phrases don't just pluck them out of the sky, there are tools available to show you the exact words used and the total amount of monthly searches adhering them. Google offers a free keyword search tool to help you determine which keywords to use: - www.adwords.google.com/select/KeywordToolExternal
Many who search the term London may only be browsing the internet looking for anything, but someone that is specifically searching the word London best hotel are more than likely planning a visit. So not only is it a lot easier to rank on the front page using long tail keywords but the traffic is very targeted. What would 45,000 unique visitors each month do to your business?
About the Author:
Mark Harvey is a successful YourNetBiz Internet entrepreneur who specialises in home based business opportunities and offers coaching and mentoring to help you achieve online success and would like to give you a free Seven Day Boot Camp to help get up and started.