Top 3 Questions Any SEO In Egypt Should Answer, Before Applying For An SEO Job.
To be hired an an SEO specialist in Egypt is not an easy task. There is a reason why an SEO specialist in Egypt commands premium compensation. If you are interested in obtaining a position within the search marketing industry, or doing SEO in Egypt, you need to be able to pass a rigorous interview. Below are several questions one may encounter during such an interview.
To be hired an an SEO specialist in Egypt is not an easy task. There is a reason why an SEO specialist in Egypt commands premium compensation. If you are interested in obtaining a position within the search marketing industry, or doing SEO in Egypt, you need to be able to pass a rigorous interview. Below are several questions one may encounter during such an interview.
1.) Are you Google Certified?
This is the first cut-off question you can expect. Nearly all accomplished SEO specialists need to have a strong understanding of paid search, in addition to natural search. Think of it this way, how can one optimization a website for high placement within Google, if they do not understand how Google's revenue model works?
For example, If a business owns a website about shoes, they would definitely want a lot of shoes buyers to visit their website. But trying to optimize their website to rank for the keyword "Shoes" would be a very difficult job. More important, the search phrase "Shoes" would draw significant traffic.
However, the traffic would include both buyers and a significant number of non-buyers. Understanding which keyword phrases convert best, for advertisers will help to determine the best phrases for optimization.
2.) What is the optimal keyword density should a target phrase be, within a given piece of content?
This is a very tricky question. It tests If your knowledge is up to date or not in SEO. Several years ago Internet marketers and search engine optimization experts discovered a weakness point within Google ranking factors. They discovered that if you repeated your targeted keywords in your content in a certain way. This would make your page or website rank higher on the SERPS.
More specifically, if the keyword phrase represented about 4% - 5% of all words, within the content, Google would optimize for that word. In the last 24 months, Google has picked up on this trick. Now, they will penalize web sites that has keywords "stuffed" into it. Their algorithms can also read the keyword phrases, within the context of the content.
Google developed their algorithm so nowadays they can discover whether the key phrase has been forced into the content or whether it is relevant to it. Most SEO experts nowadays recommends from 1 % to 2% keyword density in any given piece of content.
3.) How many keywords should an SEO expert optimize, on any a given page?
Your search engine optimization efforts might be diluted if you targeted more than 2 or 3 keywords per article or page, this assumes that your article have 500 words of content. If it have more than that there is a chance you can succeed at targeting more than 2 or 3 keywords. If less you have a better chance at targeting 1 or 2 keywords per page.
To be hired an an SEO specialist in Egypt is not an easy task. There is a reason why an SEO specialist in Egypt commands premium compensation. If you are interested in obtaining a position within the search marketing industry, or doing SEO in Egypt, you need to be able to pass a rigorous interview. Below are several questions one may encounter during such an interview.
1.) Are you Google Certified?
This is the first cut-off question you can expect. Nearly all accomplished SEO specialists need to have a strong understanding of paid search, in addition to natural search. Think of it this way, how can one optimization a website for high placement within Google, if they do not understand how Google's revenue model works?
For example, If a business owns a website about shoes, they would definitely want a lot of shoes buyers to visit their website. But trying to optimize their website to rank for the keyword "Shoes" would be a very difficult job. More important, the search phrase "Shoes" would draw significant traffic.
However, the traffic would include both buyers and a significant number of non-buyers. Understanding which keyword phrases convert best, for advertisers will help to determine the best phrases for optimization.
2.) What is the optimal keyword density should a target phrase be, within a given piece of content?
This is a very tricky question. It tests If your knowledge is up to date or not in SEO. Several years ago Internet marketers and search engine optimization experts discovered a weakness point within Google ranking factors. They discovered that if you repeated your targeted keywords in your content in a certain way. This would make your page or website rank higher on the SERPS.
More specifically, if the keyword phrase represented about 4% - 5% of all words, within the content, Google would optimize for that word. In the last 24 months, Google has picked up on this trick. Now, they will penalize web sites that has keywords "stuffed" into it. Their algorithms can also read the keyword phrases, within the context of the content.
Google developed their algorithm so nowadays they can discover whether the key phrase has been forced into the content or whether it is relevant to it. Most SEO experts nowadays recommends from 1 % to 2% keyword density in any given piece of content.
3.) How many keywords should an SEO expert optimize, on any a given page?
Your search engine optimization efforts might be diluted if you targeted more than 2 or 3 keywords per article or page, this assumes that your article have 500 words of content. If it have more than that there is a chance you can succeed at targeting more than 2 or 3 keywords. If less you have a better chance at targeting 1 or 2 keywords per page.
About the Author:
Amr ElKirsh talks about SEO Egypt, Visit his blog to learn more about how to interview anSEO Specialist in Egypt.