SEO Techniques - Linkbaiting
To linkbait means to take action to specifically get other internet users to link to your website. Linkbaiting is very effective in terms of search engine optimization as you are able to increase the amount of traffic to your website and co-currently increase the number of backlinks to your website. More backlinks equals a higher search engine rank as most search engines base their ranking systems on the number of links that a website has pointing towards it.
Linkbaiting is a term used to describe the action of posting content that will tempt viewers of the content to link to that content from their own website. A successful linkbait can generate a huge influx of traffic in a very short space of time. It will also mean a massive increase in your search engine rankings as most search engines algorithms value the number of backlinks highly when deciding which page outranks another.
So how do you set the bait? There are a number of ways you can create a linkbait, and those come under four main umbrellas, all of which are detailed below.
Controversy - Controversy does not mean being racist, slanderous or abusive. The idea behind a controversial linkbait is that you create content that offers an alternative, opposing view to another article or published opinion. You must ensure that your content has grounding and the viewers will be able to relate in some way to what your content is suggesting. If not, you could be alienating yourself, and possibly generate negative opinion of your site.
Up-to-date content - The internet offers users immediate reports of events happening around the globe twenty-four hours a day, seven days a week. If you can offer a timely report on a current event and you can promote your article well enough, you will be able to generate traffic and backlinks as people read your article and create links to your website.
Funny, cool or crazy content - By far the most shared media on the internet is personal videos. With the introduction of video sharing websites such as YouTube, video viral marketing has seen its emergence into mainstream marketing. A well promoted video can generate a huge number of backlinks as long as it contains cool, crazy or funny content. One problem with this is that due to the main bulk of backlinks being deep in online forums, their value is not so great. Though every link will help!
Well written text - An article that has been well researched, has good structure and is well written will be worth its weight in gold if it is promoted effectively. If somebody enjoys a particular article, then hopefully they will want to share it with others.
Innovation is the general basis for effective linkbaiting. If you can supply internet users with new content that is educational, funny, informative or just plain odd, then you will have a good start at creating a linkbait snowball.
Linkbaiting is a term used to describe the action of posting content that will tempt viewers of the content to link to that content from their own website. A successful linkbait can generate a huge influx of traffic in a very short space of time. It will also mean a massive increase in your search engine rankings as most search engines algorithms value the number of backlinks highly when deciding which page outranks another.
So how do you set the bait? There are a number of ways you can create a linkbait, and those come under four main umbrellas, all of which are detailed below.
Controversy - Controversy does not mean being racist, slanderous or abusive. The idea behind a controversial linkbait is that you create content that offers an alternative, opposing view to another article or published opinion. You must ensure that your content has grounding and the viewers will be able to relate in some way to what your content is suggesting. If not, you could be alienating yourself, and possibly generate negative opinion of your site.
Up-to-date content - The internet offers users immediate reports of events happening around the globe twenty-four hours a day, seven days a week. If you can offer a timely report on a current event and you can promote your article well enough, you will be able to generate traffic and backlinks as people read your article and create links to your website.
Funny, cool or crazy content - By far the most shared media on the internet is personal videos. With the introduction of video sharing websites such as YouTube, video viral marketing has seen its emergence into mainstream marketing. A well promoted video can generate a huge number of backlinks as long as it contains cool, crazy or funny content. One problem with this is that due to the main bulk of backlinks being deep in online forums, their value is not so great. Though every link will help!
Well written text - An article that has been well researched, has good structure and is well written will be worth its weight in gold if it is promoted effectively. If somebody enjoys a particular article, then hopefully they will want to share it with others.
Innovation is the general basis for effective linkbaiting. If you can supply internet users with new content that is educational, funny, informative or just plain odd, then you will have a good start at creating a linkbait snowball.