SEO And Internet Marketing Unplugged
Some people consider SEO and internet marketing to be an art, but it is actually more of a science. It just needs a systematic approach and there are things that can be done on a daily basis to generate more traffic and buzz about a website, brand or product. Requiring some direction, experience and a set of tools, it's just like building anything else.
Some people consider SEO and internet marketing to be an art, but it is actually more of a science. It just needs a systematic approach and there are things that can be done on a daily basis to generate more traffic and buzz about a website, brand or product. Requiring some direction, experience and a set of tools, it's just like building anything else.
SEO Basics: SEO is more about a better visitor experience, and figuring out ways to attract new visitors. From this viewpoint, it needs one to be an expert in a specific sector or field that the site caters to, rather than an SEO expert. All that really needs to be done is to be aware of the Google guidelines outlined in its webmaster section, and use a suitable platform like Wordpress for a blog or joomla for a site that needs a robust CMS.
Keyword Tools: SEO begins with keywords, so before doing anything else, compile a list of keywords relevant to the website. All future activities, including those outlined below, depend in one way or other on this list. It is therefore imperative to get hold of a nice bunch of keywords with high query volumes that are actively being sought after by competitors.
An expert in SEO will be able to come up with a nice list of keywords without any help. But it works better, and is more scientific, to use a keyword tool. The most popular one is from Google, which generates keyword suggestions for Adwords users. There are many more, though, that work just as well, including Wordstream and SpyFu.
Onsite Optimization: The onsite optimization process essentially involves focusing the content on each page to match a specific keyword. Keywords in page titles and URLs matter a whole lot. Within the page content, the presence of keywords has to look natural and should not break the flow of the narrative. New landing pages can be created to target each keyword.
Using the right CMS and/or blog platform helps for including the keywords in all the right places, not to mention the ease of creating an internal linking structure with a good hierarchy, which is a good strategy for all Internet marketing practices. Design modification to enlarge fonts and optimize graphics can help the user experience and page loading speed. So does tweaking back-end scripts and shifting to a more powerful web server.
Link Building: Incoming links are pretty important, as far as search algorithms are concerned. What a link building campaign does is work with the keywords and content creators to acquire targeted links for each page, based on the keyword. The essence of it is to reach out to and establish relationships with like-minded and important website owners. The actual transaction needs a certain amount of experience, so unless the webmaster is aware of terms like three way link deals or sitewide links, it is better to get a professional to do this.
Analytics: Without a good way to analyze traffic, it's hard to tell whether or not the site is going in the right direction. A good analytics script will offer everything from source referrals to keywords used, landing page data, demographics information about visitors and the time they spend on specific pages. Even more important is the ad clickthru information and conversion data, which highlights pages and ads that are doing well.
To summarize, there is no deep, dark secret behind SEO and internet marketing. Yes, there are tools and software that make life easier, and some tricks of the trade that can help the site grow faster. But the core of it is to have a good product/service to offer visitors, and lots of talent and hard work.
Some people consider SEO and internet marketing to be an art, but it is actually more of a science. It just needs a systematic approach and there are things that can be done on a daily basis to generate more traffic and buzz about a website, brand or product. Requiring some direction, experience and a set of tools, it's just like building anything else.
SEO Basics: SEO is more about a better visitor experience, and figuring out ways to attract new visitors. From this viewpoint, it needs one to be an expert in a specific sector or field that the site caters to, rather than an SEO expert. All that really needs to be done is to be aware of the Google guidelines outlined in its webmaster section, and use a suitable platform like Wordpress for a blog or joomla for a site that needs a robust CMS.
Keyword Tools: SEO begins with keywords, so before doing anything else, compile a list of keywords relevant to the website. All future activities, including those outlined below, depend in one way or other on this list. It is therefore imperative to get hold of a nice bunch of keywords with high query volumes that are actively being sought after by competitors.
An expert in SEO will be able to come up with a nice list of keywords without any help. But it works better, and is more scientific, to use a keyword tool. The most popular one is from Google, which generates keyword suggestions for Adwords users. There are many more, though, that work just as well, including Wordstream and SpyFu.
Onsite Optimization: The onsite optimization process essentially involves focusing the content on each page to match a specific keyword. Keywords in page titles and URLs matter a whole lot. Within the page content, the presence of keywords has to look natural and should not break the flow of the narrative. New landing pages can be created to target each keyword.
Using the right CMS and/or blog platform helps for including the keywords in all the right places, not to mention the ease of creating an internal linking structure with a good hierarchy, which is a good strategy for all Internet marketing practices. Design modification to enlarge fonts and optimize graphics can help the user experience and page loading speed. So does tweaking back-end scripts and shifting to a more powerful web server.
Link Building: Incoming links are pretty important, as far as search algorithms are concerned. What a link building campaign does is work with the keywords and content creators to acquire targeted links for each page, based on the keyword. The essence of it is to reach out to and establish relationships with like-minded and important website owners. The actual transaction needs a certain amount of experience, so unless the webmaster is aware of terms like three way link deals or sitewide links, it is better to get a professional to do this.
Analytics: Without a good way to analyze traffic, it's hard to tell whether or not the site is going in the right direction. A good analytics script will offer everything from source referrals to keywords used, landing page data, demographics information about visitors and the time they spend on specific pages. Even more important is the ad clickthru information and conversion data, which highlights pages and ads that are doing well.
To summarize, there is no deep, dark secret behind SEO and internet marketing. Yes, there are tools and software that make life easier, and some tricks of the trade that can help the site grow faster. But the core of it is to have a good product/service to offer visitors, and lots of talent and hard work.
About the Author:
The top search marketing firm in Canada specializes in a wide spectrum of SEO Toronto, social media, and Internet marketing strategies. These services are offered readily across the nation, such as Montreal SEO, with offices also located in Toronto, Ottawa, London, Calgary, and Quebec.