How To Put Together an SEO Proposal
In my line of work I've to create 2 - 3 new Search engine optimization proposals and quotations every single week. All these take time to produce. Thankfully for me I have it down to a fine art at this stage.
In my line of work I've to create 2 - 3 new Search engine optimization proposals and quotations every single week. All these take time to produce. Thankfully for me I have it down to a fine art at this stage.
Generally the larger the potential client is, the more work needs to be put into your proposal. Big clients have large budgets and you'll need to demonstrate your competence in the field if you want a slice of the spending budget. You'll need to have the ability to explain what's currently going wrong with their web site and how you are going to make it better.
The areas that I really feel you'll need to cover in every Search engine optimization proposal are:
1. Quotation - Try and get this one taken care of on page 1. For me personally, I always quote lowest investment values, under which I will not go. If a company attempts to bargain then I politely ask them to take their work somewhere else. I always give an honest estimate and never charge a Cent more than what I think is essential for a site to be a success.
2. Search engine optimization Breakdown - This section should give a percentage break down of where a search engine optimization spending budget is going to be invested. It covers five essential areas: Discovery 5% Optimisation 40% Link Building 40% Landing Page Creation 10% Reporting & Analysis 5%
3. Seo Audit - Provide a detailed break down of the negative and positive aspects of a website. Every website you will audit will have varying degrees of positive and negative Seo elements. A lot of websites I work with will have excellent optimisation but they will have a small number of backlinks to power the website up the rankings. Obviously this sort of customer would require much more link building work for their website than other web sites.
4. five Key Areas To Focus On - Here you should list the top 5 Seo features that have to be focused on. Supply a small description of the current situation and let the client know the specific steps you will take to resolve this. The top five elements to list here are typically:
1. Link Building 2. Optimisation 3. Landing Page creation 4. Content Creation 5. Social Media
5. Ranking Analysis - Perform keyword research for each and every client and put together a benchmark ranking report for them to view. This really hits home the message that their site is under performing in the natural search engine results. The search rankings don't lie. Lots of clients will have an idea from Analytics that search engine traffic is their main traffic source. What they often don't realise is that 80% of their organic traffic is generated through branded search. A ratio of 4:1 (branded : non branded traffic) is not up to scratch and needs to be fixed. Their search engine optimization tactic will primarily concentrate on targeting the non branded component of search.
6. Ranking Targets - If you advise the customer to choose a 6 or 12 month Seo strategy then try to make precise predictions of what you think is achievable in terms of ranking improvements. Personally, I do not give specific predictions for specific words. My predictions work off percentages. From their ranking report, aim to boost top 1, 5, 10, and 30 rankings by a certain percentage.
7. Reporting - Give a quick description of what the client can be expecting in terms of reporting. List the KPIs that you will be monitoring and the frequency of reporting.
8. Function Experience - Personally, I've worked with a lot of Ireland's top organizations and I want my potential client to realize this. They are employing somebody with huge practical experience obtaining results in competitive industries and they are paying out very low costs for this. Having been inside the business for almost Sseven years now I've worked in a huge number of different niche markets. If this report is for a new financial client then I list out the financial clients I've worked with and also list out key ranking results I have produced in that niche.
That covers briefly the key areas to focus on in a Seo sales pitch. As I said before, they take time to develop. This is work that you're not going to get compensated for, but if you want to catch some huge Seo fish then you need to take time to prepare the right bait.
In my line of work I've to create 2 - 3 new Search engine optimization proposals and quotations every single week. All these take time to produce. Thankfully for me I have it down to a fine art at this stage.
Generally the larger the potential client is, the more work needs to be put into your proposal. Big clients have large budgets and you'll need to demonstrate your competence in the field if you want a slice of the spending budget. You'll need to have the ability to explain what's currently going wrong with their web site and how you are going to make it better.
The areas that I really feel you'll need to cover in every Search engine optimization proposal are:
1. Quotation - Try and get this one taken care of on page 1. For me personally, I always quote lowest investment values, under which I will not go. If a company attempts to bargain then I politely ask them to take their work somewhere else. I always give an honest estimate and never charge a Cent more than what I think is essential for a site to be a success.
2. Search engine optimization Breakdown - This section should give a percentage break down of where a search engine optimization spending budget is going to be invested. It covers five essential areas: Discovery 5% Optimisation 40% Link Building 40% Landing Page Creation 10% Reporting & Analysis 5%
3. Seo Audit - Provide a detailed break down of the negative and positive aspects of a website. Every website you will audit will have varying degrees of positive and negative Seo elements. A lot of websites I work with will have excellent optimisation but they will have a small number of backlinks to power the website up the rankings. Obviously this sort of customer would require much more link building work for their website than other web sites.
4. five Key Areas To Focus On - Here you should list the top 5 Seo features that have to be focused on. Supply a small description of the current situation and let the client know the specific steps you will take to resolve this. The top five elements to list here are typically:
1. Link Building 2. Optimisation 3. Landing Page creation 4. Content Creation 5. Social Media
5. Ranking Analysis - Perform keyword research for each and every client and put together a benchmark ranking report for them to view. This really hits home the message that their site is under performing in the natural search engine results. The search rankings don't lie. Lots of clients will have an idea from Analytics that search engine traffic is their main traffic source. What they often don't realise is that 80% of their organic traffic is generated through branded search. A ratio of 4:1 (branded : non branded traffic) is not up to scratch and needs to be fixed. Their search engine optimization tactic will primarily concentrate on targeting the non branded component of search.
6. Ranking Targets - If you advise the customer to choose a 6 or 12 month Seo strategy then try to make precise predictions of what you think is achievable in terms of ranking improvements. Personally, I do not give specific predictions for specific words. My predictions work off percentages. From their ranking report, aim to boost top 1, 5, 10, and 30 rankings by a certain percentage.
7. Reporting - Give a quick description of what the client can be expecting in terms of reporting. List the KPIs that you will be monitoring and the frequency of reporting.
8. Function Experience - Personally, I've worked with a lot of Ireland's top organizations and I want my potential client to realize this. They are employing somebody with huge practical experience obtaining results in competitive industries and they are paying out very low costs for this. Having been inside the business for almost Sseven years now I've worked in a huge number of different niche markets. If this report is for a new financial client then I list out the financial clients I've worked with and also list out key ranking results I have produced in that niche.
That covers briefly the key areas to focus on in a Seo sales pitch. As I said before, they take time to develop. This is work that you're not going to get compensated for, but if you want to catch some huge Seo fish then you need to take time to prepare the right bait.
About the Author:
If you are interested in SEO then check out more information at the JumpStart Blog. JumpStart Marketing are an search marketing company based in Ireland.