Geo-targeting Solutions For Your Online Business
Ireland is a small country on the periphery of Europe. It has a small population and therefore the target market for businesses is small too. This leads to the requirement for many businesses to export goods to make a profit. Ireland has a very strong export sector and it is highly likely that this sector will lead Ireland out of its recession in the near future.
Ireland is a small country on the periphery of Europe. It has a small population and therefore the target market for businesses is small too. This leads to the requirement for many businesses to export goods to make a profit. Ireland has a very strong export sector and it is highly likely that this sector will lead Ireland out of its recession in the near future.
There is a market out there for Irish goods. With the ever weakening Euro it makes sense for other countries to begin purchasing from Ireland. The question is - what is the best way to market your good and services abroad? Undoubtedly, advertising mediums such as TV, print, radio etc will work positively for your business. However the most effective and cheapest way to market your business is online.
The population of the United Kingdom is over 15 times greater than that of Ireland. This is a significant market and it is only a few miles off the Irish coast. The GB Pound is stronger than the Euro and this means that Irish goods and services are cheap for the UK to buy. If your company has a competitively priced product or service then it could work in the UK. The Internet allows you to keep your cost under control. It is much cheaper than buying an offline presence. This makes targeting the UK a high reward, low risk strategy. For a small initial investment you can realise a huge return on your investment. I detail how to best approach the UK market from an Internet marketing point of view below.
There are a wide range of geotargeting strategies available when targeting the UK. I am not going to detail all of them here, but I will focus on what I consider to be the most successful tactic for getting your site noticed on search engines in the UK. The Irish search marketing scene is not highly competitive at the moment. This is the opposite of the situation in the UK. Getting visibility for your website on local search engines like Google.co.uk takes more time and investment but the rewards are greater. When it comes to geo-targeting this region you need to take advantage of all the ranking factors associated with geo-targeting. The vast majority of Internet users in the UK use local search engines e.g. Google.co.uk. These search engines take geographic indicators into account. Websites with the country domain name .co.uk will appear higher than .coms or .ie provided all other factors are similar.
Most Irish companies have .ie top level domains. These work well on Irish search results but it counts against your website when targeting the UK search results. You need to take advantage of the .co.uk TLD geo-targeting factor. The best strategy to pursue would be to develop a separate UK version of your website with a .co.uk TLD.
The creation of a UK website with a .co.uk TLD is only the first step you must take in order to gain top rankings in local UK search results. There are many other factors that are believed to influence how Google ranks websites. These factors include localising your content to the UK. Make sure you use UK addresses and locations, spellings etc where possible. Make sure to gain a substantial number of quality links from UK based websites. Try and host your website on UK based servers. Make sure to avoid any possible duplicate content penalties by altering the content on your Irish and UK sites. If you obey all these rules then there is nothing to stop your website for gaining a strong presence on UK search results. This will make your company a lot of money and you will be helping Ireland's export led economic recovery!
Ireland is a small country on the periphery of Europe. It has a small population and therefore the target market for businesses is small too. This leads to the requirement for many businesses to export goods to make a profit. Ireland has a very strong export sector and it is highly likely that this sector will lead Ireland out of its recession in the near future.
There is a market out there for Irish goods. With the ever weakening Euro it makes sense for other countries to begin purchasing from Ireland. The question is - what is the best way to market your good and services abroad? Undoubtedly, advertising mediums such as TV, print, radio etc will work positively for your business. However the most effective and cheapest way to market your business is online.
The population of the United Kingdom is over 15 times greater than that of Ireland. This is a significant market and it is only a few miles off the Irish coast. The GB Pound is stronger than the Euro and this means that Irish goods and services are cheap for the UK to buy. If your company has a competitively priced product or service then it could work in the UK. The Internet allows you to keep your cost under control. It is much cheaper than buying an offline presence. This makes targeting the UK a high reward, low risk strategy. For a small initial investment you can realise a huge return on your investment. I detail how to best approach the UK market from an Internet marketing point of view below.
There are a wide range of geotargeting strategies available when targeting the UK. I am not going to detail all of them here, but I will focus on what I consider to be the most successful tactic for getting your site noticed on search engines in the UK. The Irish search marketing scene is not highly competitive at the moment. This is the opposite of the situation in the UK. Getting visibility for your website on local search engines like Google.co.uk takes more time and investment but the rewards are greater. When it comes to geo-targeting this region you need to take advantage of all the ranking factors associated with geo-targeting. The vast majority of Internet users in the UK use local search engines e.g. Google.co.uk. These search engines take geographic indicators into account. Websites with the country domain name .co.uk will appear higher than .coms or .ie provided all other factors are similar.
Most Irish companies have .ie top level domains. These work well on Irish search results but it counts against your website when targeting the UK search results. You need to take advantage of the .co.uk TLD geo-targeting factor. The best strategy to pursue would be to develop a separate UK version of your website with a .co.uk TLD.
The creation of a UK website with a .co.uk TLD is only the first step you must take in order to gain top rankings in local UK search results. There are many other factors that are believed to influence how Google ranks websites. These factors include localising your content to the UK. Make sure you use UK addresses and locations, spellings etc where possible. Make sure to gain a substantial number of quality links from UK based websites. Try and host your website on UK based servers. Make sure to avoid any possible duplicate content penalties by altering the content on your Irish and UK sites. If you obey all these rules then there is nothing to stop your website for gaining a strong presence on UK search results. This will make your company a lot of money and you will be helping Ireland's export led economic recovery!
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If you are looking for a SEO specialists in Ireland to spearhead your attack on the UK search market then get in touch with JumpStart Internet Marketing